After my alternative supervision meeting with Chris, we established that perhaps there were some different avenues that I should be pursuing with my research. The following is the conclusions:
I think you have a good idea and should concentrate on getting people into the kitchen and cooking and eating better food. You are right to discount the nutritional information angle.
In your research I should try and find out:
-What student cooking habits are (how often they cook, how long they spend cooking, types of meals – possibly classify?)
-Barriers to cooking (cost, time, effort, knowledge, ingredients, equipment, etc)
-Useful resources they would like (easy recipes, ingredient suggestions, quick recipes, etc)
How to get your product into use:
-How to reach students
-How to get their interest, how to tailor the site to them (interface, media, mobile) – could look at services in other sectors for examples (i.e. other services targeted at students for example clothes stores, gyms, motor services)
The research could be done using a variety of methods e.g. focus groups (most likely for user/interface testing) or questionnaires and also online and literature research into strategies of other companies.
Content - What will be put on the site and where will it come from? If users are adding content, how can I make sure it is successful?
As a result of this, I am going to pursue the avenue of questionnaires for the initial consumer research and look at the following: Current student habits, barrier (if any) to cooking, any useful resources that the consumer feels would aid them. I will now formulate a sample questionnaire which will be marketed online, send this onto Helen for a secon opinion/refinement of questions and then roll it out.
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