The larger versions can be seen here: http://www.lineswritten.co.uk/Recipes/
Monday 6 December 2010
Updated Logo List
I've added some new draft logos and removed some others.
The larger versions can be seen here: http://www.lineswritten.co.uk/Recipes/
The larger versions can be seen here: http://www.lineswritten.co.uk/Recipes/
Wednesday 1 December 2010
Crit Session - Web Designs
These are what I presented in the crit session today. Analysis will follow.
Higher resolution images are located here: http://www.lineswritten.co.uk/Recipes/site.php
Although all of the designs were generally well received, the group highlighted certain aspects of each design wHich were the most successful.
They stated that the 'classic' theme (3rd down) was not completely relevant to the target audience because it was slightly too mature and would be suited for an older audience or different project.
The 'wooden' theme was said to look like a 'pizza menu...which isn't necessarily a bad thing'. They concluded that it was slightly too 'classy' for the topic at hand and again perhaps suited more to an older audience.
The most successful/appropriate design was said to be the 2nd one down. This was because its alternative (the 1st design) was too 'rounded' but this one had a contrast between the curves and straight edges. They also stated that the varied colour scheme on this design was a success.
Another favoured design was the 'conceptual' theme (4th down). This was again because of the colour schemes used and even more so because of the rounded corner contrast against the solid, straight edges. They stated that as a result it was 'less childish'.
Higher resolution images are located here: http://www.lineswritten.co.uk/Recipes/site.php
Although all of the designs were generally well received, the group highlighted certain aspects of each design wHich were the most successful.
They stated that the 'classic' theme (3rd down) was not completely relevant to the target audience because it was slightly too mature and would be suited for an older audience or different project.
The 'wooden' theme was said to look like a 'pizza menu...which isn't necessarily a bad thing'. They concluded that it was slightly too 'classy' for the topic at hand and again perhaps suited more to an older audience.
The most successful/appropriate design was said to be the 2nd one down. This was because its alternative (the 1st design) was too 'rounded' but this one had a contrast between the curves and straight edges. They also stated that the varied colour scheme on this design was a success.
Another favoured design was the 'conceptual' theme (4th down). This was again because of the colour schemes used and even more so because of the rounded corner contrast against the solid, straight edges. They stated that as a result it was 'less childish'.
Crit Session - Logo Designs
These are the logo designs that I presented today at the crit session. Feedback will follow. There are higher resolution images located here: http://www.lineswritten.co.uk/Recipes/
The logos set with a black background were collectively said to be inappropriate for the nature of the site. The group felt that the two with angular cuts in the letters were too 'grungy' and didn't lend themselves to a recipe website. They also said that rather than 'bites' being taken out of letters, it looks more like grass.
The focus group concluded that the logo that I have been using for the mock-up web designs (5th down) was not entirely suitable for the target audience. They felt that it was more suited to a younger audience and said that the logo 3rd down was most appropriate.
There was a general consensus which said that the logos which were not set in a script typeface were too formal and rigid for the purpose of the site.
They also suggested that I look into designing an icon to go alongside the type.
The logos set with a black background were collectively said to be inappropriate for the nature of the site. The group felt that the two with angular cuts in the letters were too 'grungy' and didn't lend themselves to a recipe website. They also said that rather than 'bites' being taken out of letters, it looks more like grass.
The focus group concluded that the logo that I have been using for the mock-up web designs (5th down) was not entirely suitable for the target audience. They felt that it was more suited to a younger audience and said that the logo 3rd down was most appropriate.
There was a general consensus which said that the logos which were not set in a script typeface were too formal and rigid for the purpose of the site.
They also suggested that I look into designing an icon to go alongside the type.
Tuesday 23 November 2010
Website Designs
These again are not finished and are work-in-progress. The website design will ultimately be determined by what the logo looks like so until a logo has been finalised, the website will not be properly designed.
Logo Designs
Having not properly settled on a name yet, my logo designs represent different ones. These are all first drafts so are not as polished as the finished article would be. They are more quick ideas that I've had.
Tuesday 16 November 2010
Report Branding
Having now finished the report, I set about branding it and making it have a personality. Here are a few screenshots of what it looks like.
Wednesday 10 November 2010
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