These are the logo designs that I presented today at the crit session. Feedback will follow. There are higher resolution images located here: http://www.lineswritten.co.uk/Recipes/
The logos set with a black background were collectively said to be inappropriate for the nature of the site. The group felt that the two with angular cuts in the letters were too 'grungy' and didn't lend themselves to a recipe website. They also said that rather than 'bites' being taken out of letters, it looks more like grass.
The focus group concluded that the logo that I have been using for the mock-up web designs (5th down) was not entirely suitable for the target audience. They felt that it was more suited to a younger audience and said that the logo 3rd down was most appropriate.
There was a general consensus which said that the logos which were not set in a script typeface were too formal and rigid for the purpose of the site.
They also suggested that I look into designing an icon to go alongside the type.
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